This campaign was developed by the folks at LB/Melbourne for 7-Eleven. We hold it up as an example of a fantastic integrated campaign that involves people and gets them excited about an iconic product.
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these the shonky first impressions of a sleepless scribe, seduced by the speech inflections of oddly anglicized tribes, on my second trip Down Under, soaking in antipodean sun, savoring the flavors of meat pies & bitter pints filling my mouth, staring at the ocean spilling over the horizon in the south, so blessed to be here, to see & hear & learn from the best of Melbourne...
Melbourne by Full Moon
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- Waltzing Matilda
- Why I Love this Country
- For the Ladies
- Connex Railways - LB/Melbourne
- News Coverage and more footage from Today's Storm
- Hail Stones like Golf Balls.
- freak weather meltdown in melbourne
- Morning with the Earth Hour client
- Melbourne Sunrise Time Lapse #2 -
- The Stokehouse
- Carlton Draught Beer Ads
- Good Aussie Beer
- Road Meditations - Bill Bryson & Slim Dusty
- Sarti
- My Country - Dorothea Mackellar (1885 - 1968)
- Earth Hour Campaign - Leo Burnett Sydney
- AC/DC "Back In Black"
- Sunrise from South Wharf, Melbourne
- The Front Fell Off
- ...A Camel is a Horse Designed by a Committee...
- Earth Hour "Cathy Freeman" LB/Sydney
- Earth Hour "Candle" LB/Sydney
- 7-Eleven "Sports Slurping" from LB/Melbourne
- 2008 Cannes Lion winner from George Patterson Y&R ...
- The Invisible Indigenous
- Drinks @ the Agency
- Nina Conti @ the Melbourne Comedy Gala 2009
- Another Great Aussie Campaign
- Australian Gold Rush History according to Bill Bryson
- HumanKind 101
- The Scale of the Universe
- First 7 Plus of 1Q10
- Brekkie
- Comedian Hannah Gadsby
- Mark Watson - British Comedian @ Melbourne Comedy ...
- South Yarra & Record Shopping
- James Boag's "Pure Waters"
- New Melbourne Football Stadium
- The Ugg Shop
- Melbourne Shuffler
- Vegemite - spreadable yeast at its finest...
- Melbourne Theater Company
- Melbourne vs. Sydney
- Great Ad from Australia #1 - Carlton Draught "Skyt...
- Dylan Moran on "The English Voice"
- Adam Hills on Australian Accents
- Yoga with Yatren
- Mall Trauma
- Waiting for My Bags
- Twenty-Four Hour Loss of Existence
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March
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About Me
- DhakFu
- DhakFu is multimedia artist who has spent a dozens years working as an ad man monitoring the creative output of the marketing industry. He's a DJ, yogi, and a writer, and spends much of his time traveling the world. In 2011 he relocated to Chiang Mai, Thailand, with his beautiful wife Becky and adorable puppy Baxter. For more of Fuad, read some of his other travel blogs or check out http://beckyandfuadyoga.com.
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