Morning with the Earth Hour client

Had the pleasure of starting this morning with an hour long meeting with the client from Earth Hour. If you haven't heard of Earth Hour before, it is quite simply the largest mobilization of humanity ever in support of a cause. This open source movement was ushered into the world by Leo Burnett Sydney on behalf of Earth Hour, a partner of the World Wildlife Foundation. It's changed a lot in the last few years, but continues to grow exponentially, enlisting new friends and allies along the way. The Earth Hour 2009 posters above were created by Shepard Fairey, the artist who created the famous Barack Obama "Hope" poster that became the iconic image of the Obama Presidential Campaign in 2008. Anyhow, Earth Hour began as an initiative to get everyone in Sydney to turn their lights of for an hour in 2007, to raise awareness of the perils of climate change. It's transformed now, and has become a tool to remind people that there are limited resources on this planet, and we must share them equitably and responsibly in order to guarantee a future for our descendants. Powerful stuff. Our very productive and inspiring meeting with them concluded, and a few hours later we were all swamped in a flash flood/weather anomaly that came out of nowhere. It's been a strange day contemplating the state of the planet.